Product
A diverse line of kids merchandise including backpacks, plush toys, blankets, bed linen, and plastic figurines.
Customer
German brand owner and producer of a well-known international kids television program.
Volumes
$0.62M USD in production value in the first year, with a clear path to scaling beyond $1.4M annually.
Achieved
Reliable and scalable source
Zero "quality fade"
Significant cost savings
Before Buying Office Asia
Inconsistent Quality and
Betrayed Trust Stalled Growth
The client, a successful TV show producer, wanted to capitalize on their strong brand by launching their own merchandise line to capture higher profit margins. Their initial attempts at sourcing directly from China were filled with problems. While initial samples from factories were relatively good, the quality would plummet unpredictably during mass production.
This "quality fade" culminated in a disastrous incident where their trusted manufacturer, secretly outsourced production to a cheaper, substandard factory. The client received a container full of unusable products, forcing them to sell the items at a steep discount and risking significant damage to their brand's reputation. They knew they needed an expert team on the ground to prevent this from ever happening again.
"Quality Fade" Phenomenon
A recurring and costly issue where the mass-produced goods suffer a significantly drop in quality, inferior to the approved samples and previous productions.
Unreliable Suppliers
The client was unable to verify if the factory they vetted was the one actually producing their goods, leading to a complete loss of control. Lack of supply chain visibility causing fears of problems in Supply Chain Sustainability & ESG.
Lack of In-House
Resources
With only one person handling procurement internally, they lacked the capacity and local expertise to properly manage a diverse supplier base in Asia.
Damaged Profits
& Brand Risk
Being forced to sell a large volume of poor-quality merchandise at a discount directly hurt their bottom line and posed a threat to their beloved brand.
With Buying Office Asia
Easy, safe and scalable source for merchandise production
Step 1 / October 2023
Initial Consultation & Value Alignment
The client discovered Buying Office Asia at an licensing exhibition in London. Having learned from their past negative experiences, they immediately recognized the value of having a dedicated, expert team on the ground in Asia to protect their interests.
Step 2 / November 2023
Strategic Sourcing & Supplier Vetting
We established a preliminary production plan for the first orders and began sourcing specialist manufacturers. We identified and rigorously vetted a number of manufacturers finally selecting a combination of three different factories, each a specialist in one of the key product categories (textiles, plastics, backpacks), and negotiated favorable pricing.
Step 3 / December 2023
Design Finalization & Pre-Production
BOA’s team assisted the client in finalizing the designs for three new products to complement their two existing ones. We then managed the entire sampling process through 1-2 rounds of revisions for each product, creating "Golden Samples" and preparing quality assurance plans, purchase order drafts and molds for mass production.
Step 4 / March 2024
Multi-Category First Production Run
We launched a complex, multi-category first production run that included backpacks, blankets, electronic plush toys, bed linens, and plastic figurines. Each product line was managed at its respective specialist factory, ensuring every item was retail-ready. BOA monitored the manufacturing and conducted thorough Pre-Shipment-Inspections at each factory site, reporting everything back for the client.
Step 5 / February 2024
Successful Delivery & Seamless Operations
The client and their distribution channels were extremely satisfied with the consistent, high quality across all product lines. BOA now manages their entire merchandise supply chain, providing transparent reporting and seamless logistics. The client simply places orders and can trust the process, stress-free.
A Word From Our Customer
"Before BOA we had tried manufacturing in China, but experienced a massive drop in quality from the samples to mass production. Buying Office Asia manages everything on-site for us and reports that every item in our merchandise line is of good quality, protecting our brand and delivering fantastic, safe products to kids who love our program."
Thomas, Head of Licensing
Producer of a Popular Kids TV Show
The Strategic Impact:
Beyond Just Sourcing
This partnership provided a complete solution, transforming a high-risk, unreliable sourcing effort into a stable, profitable, and scalable business division for the client.
Reliable & Transparent Supply:
The client now has a consistent source of high-quality products without needing their own procurement team in Asia. They simply place an order, and BOA transparently manages the entire process, ensuring perfect quality upon delivery.
Elimination of "Quality Fade":
Our on-site presence and strict Golden Sample protocol completely solved the client's biggest problem, guaranteeing that the quality they approved is the quality they receive in every single production run.
Unlocking Scalable Growth:
With a reliable manufacturing base, the client can now confidently expand their merchandise line, introduce new products, and grow their most profitable revenue stream without fear of production failures.
Brand Protection & Safety:
By managing a network of vetted, specialist factories, we ensure all products are not only high-quality but also safe and compliant, protecting the client's valuable brand reputation among parents and children.
Sourcing Kids Merchandise Became Profitable, Safe, and Easy.
Consistent High Quality
Eliminated the risk of "quality fade" with on-site management and quality assurance.
A complete
end-to-end solution
BOA continuously manages a complex, multi-category supply chain, allowing the client to operate stress-free and focus on their brand.
